Funding round
A growth round closed this quarter
Signal-driven prospecting agent
Your whole market, prospected every day. Nothing sent without your yes.
Reach systematically prospects your best-fit market. Signal acts when buying intent appears. You approve the play. Elson carries it through.
01 · OutcomeMeetings on your calendar
02 · AuthorityYou approve every play
03 · TempoPipeline in weeks, not quarters
FREE SCAN FIRST · A MEETING NUMBER IN WRITING · OPERATED BY TEMPO AI LLC / DEVLO · SWITZERLAND
§ 01 / SIGNAL LIBRARY
The moments that make outreach welcome.
Most cold outreach lands at a random time. Elson watches for the moment a prospect actually has the problem you solve, then moves the same day.
Hiring surge
Three sales roles opened this month
New exec hired
A new CRO started in the last 90 days
Champion changed jobs
A past buyer just landed somewhere new
Tech-stack switch
A new CRM went live last month
New market entry
A first office opened in your region
Product launch
A launch that changes who they sell to
Revealing job post
A role that names the pain you solve
Earnings call
A priority named by the CEO on the call
AI team forming
A first AI hire, building a new team
Source rule: every signal is dated and carries its source. If Elson cannot show where a fact came from, it does not act on it.
§ 02 / THE WORK BETWEEN
Everyone has the signals. Elson does the work.
Every prospecting tool now sells buying signals. Then it hands you the real job: deciding which ones matter, building the campaigns, connecting the tools. That job is what Elson takes off your desk.
An agent trained on 8 years of B2B outbound at devlo picks the signals worth acting on, builds the play, and carries it through to a booked meeting. Your part is the decision only you should make: approve, reject, redirect.
With a signal tool
With Elson
You decide which signals predict a deal
The agent picks them, trained on 8 years of outbound
You build, test, and tune every campaign
The agent builds the play and tunes it from every reply
You wire data, enrichment, and sending tools together
One system. The plumbing is Elson's problem
Your week goes to setup and maintenance
Your minutes go to approve or reject
The short version: the signal is the cheap part. The judgment and the labor around it are what you pay for, in your own hours. Elson removes that cost.
§ 03 / TWO TEMPOS
One market. Two teams. One approval loop.
Reach covers your whole market systematically. Signal watches for intent and moves first. You sit above both, approving the plays.
Reach
Coverage team · always onReach maps your total addressable market, qualifies every account against your best-fit profile, and works the list company by company. Nobody worth talking to gets missed.
- Mapping lookalike accounts
- Three decision-makers identified
- Personalized play proposed
- Waiting for human approval
Signal
Intent team · event drivenThe moment a real buying signal fires, a Signal agent reads the account, finds the right people, and drafts the play with the evidence attached. The best meetings go to whoever moves first.
- Funding round detected
- Account and careers page researched
- Evidence-backed play proposed
- Waiting for human approval
Free market scan
We scan your best-fit market and show you the signals firing right now. No card, no call.
A number, in writing
We commit to a qualified meeting count for your first 90 days, or we pass. The scan decides the number.
You approve, it books
Elson proposes every play with evidence. You approve or reject; approved plays carry through and meetings land on your calendar.
Learning loop: Elson learns your business from your site, your CRM, every reply, and every play you approve or reject.
§ 04 / EVIDENCE SPINE
A signal fires. Evidence follows.
No black box. Inspect the trigger, source, freshness, interpretation, proposed message, scope, and consequence before deciding.
01 · Signal
Series B closed. Three account executive roles opened this week.
02 · Sources and custody
FACT · CORROBORATED
Northwind Robotics announces a fictional $40M Series B to expand commercial operations.
FACT · CURRENT
Three fictional Account Executive roles are listed as newly opened.
ELSON'S READ · INTERPRETATION
Funding plus first commercial hires makes pipeline an immediate operational priority. Acting now is more relevant than joining the vendor rush in two weeks.
03 · Proposed play
CLAIM 01 → SRC-01 · CLAIM 02 → SRC-02
§ 05 / HUMAN SUPERVISION
Machines propose. Humans approve.
That house rule is enforced in software. Elson is autonomous in the work, never in the decision.
Approval, first
Every play arrives as a proposal. You see the evidence, exact words, recipient, channel, timing, and consequence before it moves.
Suppression that holds
Customers, open opportunities, competitors, opt-outs, and named accounts remain excluded across every agent and campaign.
Sender safety
Separate domains, warm-up, daily caps, quiet hours, bounce handling, and inbox health keep volume below reputation risk.
Your inbox, handled
Elson classifies replies, proposes the next action, and escalates commercial conversations without pretending uncertainty is certainty.
The pause switch is always yours. One action stops the system; one action resumes it.
§ 06 / FROM SIGNAL TO MEETING
How a meeting actually happens.
Three illustrative plays drawn from 8 years of running this motion at devlo. Names changed; no numbers invented.
BUILT BY THE TEAM BEHIND DEVLO
8 years of real outbound, encoded into software.
Elson is built by the team behind devlo, Switzerland's leading go-to-market agency. The signal library, playbooks, and judgment in every draft come from 8 years of running B2B outbound for real clients. Elson is that agency on tap: same craft, no retainer, no headcount.
§ 07 / SPECIFICATION & TERMS
One public price, backed by a number.
No tiers, no seats, no quote call. The only thing tailored to you is the meeting number we commit to.
The plan
$2,500 / month
A loaded US sales rep runs $7,000 to $10,000 a month, takes a quarter to ramp, and can quit. Elson costs a third, starts in days, and stays.
The guarantee
At least 10 qualified meetings in 90 days, or we pass.
We put the number in writing before you pay. Miss it while you held up your side, and your last month is on us.
L-01$999 onboarding, credited back when a lead converts.
L-02A fee per qualified meeting held. You accept or reject every meeting.
L-03Both teams included: Reach and Signal.
L-04You keep every account, reply, and piece of research.
§ 08 / TRUST & SECURITY
Your name is on this. We treat it that way.
Outbound runs in your name, so the controls are not fine print. Here is how Elson handles data, deliverability, and privacy.
Data provenance
Signals come from public, verifiable sources. Every case names its source and date. A fact without a source never enters a draft.
Deliverability
Separate sending domains, gradual warm-up, hard daily caps, and instant opt-out handling protect inbox reputation.
Privacy
CRM and inbox access is scoped to the minimum and encrypted in transit and at rest. Your data is never used to train shared models.
Operational control
A full audit trail records what sent, to whom, why, and who approved it. Leaving means a full export, then deletion.
§ 09 / ON THE RECORD
Glad you asked.
The operational questions teams ask before the free scan.
Q1What does Elson actually do?
Elson runs your outbound end to end with two teams of AI agents. Reach maps your best-fit market and works it systematically. Signal watches for buying signals and acts when one fires. Together they research accounts, write personalized outreach, handle replies, and book qualified meetings. You approve every play before it sends.
Q2How is this different from an AI SDR tool?
Tools sell you credits and leave the work to you. Elson is a done-for-you agency run by AI agents: it maps the market, watches for signals, writes the plays, and books the meetings. It is paid on meetings held and commits to a number in writing.
Q3What happens in the free market scan?
We map your best-fit market and show you the signals firing on it right now. You see the actual accounts and actual signals. Then we tell you the meeting number we would commit to, in writing. No card, no call required.
Q4How does pricing work?
$2,500 a month, plus a $999 onboarding fee credited back when a lead converts, plus a fee per qualified meeting held. You accept or reject each meeting, and both teams are included. It starts with a free market scan.
Q5What if you miss the number?
If we commit to a number and miss it while you held up your side, your last month is on us and you keep everything: accounts, replies, research. We only commit to what your scan supports.
Q6Do I stay in control?
Always. Every outbound play is approved by you before it sends. Suppression lists keep customers, open deals, and opt-outs excluded. You can pause the whole system with one switch.
Q7Is my data secure?
Encrypted in transit and at rest, scoped to the minimum access, and never used to train shared models. A DPA and security review are part of onboarding. When you leave, you take a full export and we delete the rest.
Q8Who is behind Elson?
Elson is built by TEMPO AI LLC, by the team behind devlo, Switzerland's leading go-to-market agency. 8 years of real B2B outbound craft, encoded into software.
Start moving first.
We will scan your market, show you the signals firing now, and put a meeting number in writing.